Cameras
Stills and cinema bodies kept in Aarhus, matched primes so stills and motion share a field of view.
Alrernative produces commercial stills and short films from Aarhus. Photography and motion share a recce so a campaign does not split in public between a lookbook that looks like noon and a cut that looks like sunset. The rooms on Store Torv hold tabletop, a north window, and a colour desk. Clients sit with tethered stills and a calibrated monitor in one visit. Product and grade live on the same floor. Location days stay on the brick we recce. Bounce and a small key match the overcast; we do not gel a false harbour. If the weather turns, we wait or we rewrite, we do not invent the hour in the suite. Agencies send a media plan. We name masters for print, 1:1 and 9:16, keep a working project for the revision window, and hand an archive another editor can open without a private scheme.
Clients review tethered stills and a calibrated picture in one visit. Product tabletop lives in the same building as grade, so a pack shot and a film pull are not two cities apart.
Address: Store Torv 6, Aarhus 8000, Denmark. +45 86 13 41 80. info@alrernative.blog.
On the floor
Equipment and rooms
Lighting
Square overcast first. Bounce and a small key that match Aarhus brick, not a postcard LUT.
Grip
Stands, flags, and support that the truck can actually carry.
Finishing
Colour-managed suite in Aarhus for HDR and SDR, and a stills pipeline that accepts tethered captures.
Studio
North window, tabletop, and a colour-managed finishing desk at Store Torv 6, Aarhus. Tethered stills and a calibrated monitor in one visit so a pack shot and a film pull are decided in the same room.